Posts tagged "social media"

Social Mediators 9: Using social media to promote book publishing

In this week’s episode of Social Mediators, Dave Fleet and Joseph Thornley talk with Terry Fallis about how he and his publisher, McClelland & Stewart, are using social media to find and cultivate a fan base for Terry’s novels.

Also up for discussion this week: Social media adoption still isn’t universal among communicators.

Duration : 0:11:18

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Posted by mark - June 14, 2017 at 7:47 pm

Categories: Book Publishing   Tags: , , , , , , ,

The Future Of Publishing

A short video produced by book publishing company Dorling Kindersley Books and produced by Khaki Films, which was aired at the recent London FT Digital Media Conference 2010.

The video describes the end of the press and publishing industry. Or does it..

Duration : 0:2:27

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Posted by mark - February 21, 2017 at 9:43 pm

Categories: Book Publishing   Tags: , , , , , , , , , , , , ,

How to blog effectively with Lee Sherman, Intuit, at Connected Marketing Week, San Francisco 2010

Anna Marie Virzi, ClickZ, interviews Lee Sherman, Intuit, at Connected Marketing Week, ClickZ Blogworks Forum, San Francisco, 2010 on the subject of how do you guide an army of bloggers. Lee says integrates an editorial approach towards its blogs, bringing many outside voices and creating an online magazine. Lee says his company’s blogs incorporate editorial calendars, voice guidelines and style guidelines for writers. Mint’s blogs focus primarily on finance and in order to do so effectively, integrate information graphics to explain complex financial topics such inflation and/or how the FED works. Lee concludes with some tips on how to manage and guide a group of bloggers; these include hiring journalists, not marketers, creating compelling, entertaining and educational content, and finally promote your blog using social media tools and SEO to engage and attract your audience.

Duration : 0:3:22

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Posted by mark - December 25, 2015 at 5:03 pm

Categories: Blogging   Tags: , , , , , , , , , , , , , , , , , , , , , ,

Yahoo announces beta release of its new Yahoo Content Exchange at SES San Francisco

Greg Jarboe, Search Engine Watch, interviews Wendi Sturgis, Yahoo, about the beta release of their new Yahoo Content Exchange. Premium publishers have the ability, as well as Yahoo, to put content into the exchange to get distribution for audience and drive engagement for their content. Windy then talks about Yahoo’s investment in its original content and its recent acquisition of Associated Content, which will be the cornerstone for the new Yahoo Content Exchange platform. Windy then talks about the different kind of content that Yahoo is creating for its customers, including Yahoo’s Trending Now module, getting feeds for user generated content from Yahoo Answers, Yahoo Local and other social media platforms such as Facebook and Twitter.

Duration : 0:1:53

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Posted by mark - September 20, 2012 at 9:41 pm

Categories: Online Publishing   Tags: , , , , , , , , , , , , , , , , , , , , ,