Posts tagged "marketing"

Five Successful Strategies for Monetizing Blogs

Presentation from the Inbound Marketing Summit on May 27, 2009 in Dallas Texas.

Session Description:

It’s not easy making money with affiliate programs. You’re a blogger, not a marketer, right? There’s no reason you can’t be both. Affiliate marketers Missy Ward and Shawn Collins will provide proven tactics to monetize your blog, and associated photos, videos, podcasts, and Tweets. This presentation will outline the multiple tactics available to provide action items that enable you to be both a successful artist and entrepreneur. Methods will be categorized into one of five focused strategies for blog monetization.

More details on the Inbound Marketing Summit at http://city.inboundmarketingsummit.com/dallas/

Duration : 0:24:57

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Posted by mark - August 29, 2017 at 3:32 pm

Categories: Blogging   Tags: , , , , , , ,

Blogging: Writing and Publishing Your First Blog Entry

The content of your blog is an important factor in gaining traffic and acquiring a target audience. Publishing your first article or item is a great milestone in your blogging career. Fortunately, there are several basic guidelines, which can make your content more effective to your audience, adored by the search engines and respected by the world of blogging.

Publishing an Effective Content

Before you begin to write anything on your blog, you should know who your target audience is and what they want. If you see these factors as irrelevant for your blog because your blog is not business oriented in any way, you must remember that if you want readers then these factors are really relevant.

Always remember that where there are readers there is something interesting to read. The only reason why people read is because they want something. If you really want to achieve some kind of massive readership, you must strive to make your content interesting and actually what readers want.

First of all, keep in mind that communication is the key. More so, your communication must be authentic. The time when you publish your content is also the time when you let your true self surface. Blogs are personal in nature and communication is the key to being personal. The fact that each blog is unique because each writer is unique is enough for you to not to worry about future similarities with other blog entries. Keep in mind that whatever topic you are blogging about you must incorporate your personality with your writing.

In order to create a loyal target audience, it is important for the visitors to trust you and relate to you. It does not necessarily entail that they know about your personal details but you must connect with your audience in an authentic manner.

After establishing your communication with your audience, the content must also be credible. The blog must have authenticity even though credibility takes a lot of time to build.

The moment you begin publishing your content, which is of high value and useful to the readers, you also start establishing your authority. There will come a time when your readers ask you for advice or seek for your opinion; this is the time when you have achieved some kind of credibility and you must use this to build your reputation as a blogger.

The Blogger’s Block

Blogging is writing but uses a different medium. There are several methods to fight blogger’s block. Always remember that your blog software exists to serve you and not to frighten you. You do not have to try blogging carrying the idea that you have prolific writing skills, or a journalism degree. The fact is that you have something to say and you want others to hear it. However, if you are feeling stuck on an idea, there are several suggestions that you can apply when creating the content for your blog.

Firstly, you can try visiting other blogs. Visit those blogs that interest you and pick ideas and topics from those blogs that might be worth blogging about but keep in mind the relevance of the topic and your readership. You can also syndicate your news updates. You can do this by subscribing to news services online because they allow you to save time on searching using keywords. This is most useful for bloggers.

Nicholas Tan
http://www.articlesbase.com/blogging-articles/blogging-writing-and-publishing-your-first-blog-entry-673476.html

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Posted by mark - August 16, 2017 at 11:16 pm

Categories: Online Publishing   Tags: , , , , , , , , , ,

Blogging and Google AdSense

http://www.AskJoelComm.com
Blogging is a great way to make money with Google AdSense. In part 7 of my AdSense presentation, you will learn how to get started in just a matter of minutes. To start this series at the beginning, go to http://www.askjoelcomm.com/adsense_secrets_liveindex.shtml

Duration : 0:11:0

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Posted by mark - August 9, 2017 at 5:29 pm

Categories: Blogging   Tags: , , , , , , , , ,

What is a good web site to start Blogging and they actually get read?

I’m a newbie… I want to start blogging about different things.

What is a good website so I can start?

Blogspot is great, but it doesn’t allow search engines to index it…. so nobody will actually read what you have to say.

If you want folks to read your blog, you can use either wordpress.com or tumblr.com. Or, if you have some cash, you can buy a domain and set up your own blog but you’ll need a bit of technical experience to go that route.

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Posted by mark - June 15, 2017 at 8:11 pm

Categories: Blogging   Tags: , , , , , ,

Online Video Marketing: Basic Tips and Advice – Part 1

www.MasterNewMedia.org – Lasse Rouhiainen uncovers the basics for using video to do effective online video marketing with YouTube. In this first part: how to avoid common mistakes, how to choose a good topic, what’s the ideal length of a good video. Distributed by Tubemogul.

Duration : 0:8:44

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Posted by mark - June 13, 2017 at 7:12 pm

Categories: Online Publishing   Tags: , , , , , , , ,

What is a good title for a blogging site?

I want to start my own blogging website but I can’t think of a title for it.
I am into a mixture of things like Dragonball Z, Inuyasha, Maria Mena’s music, Kelley Armstrong’s books so I hope this info helps you guys pick me a title.

I have a blog and trust me, I know what you’re going through. Try something that really relates to you, will be easy for others to find, and is unique. I’m not really sure what you’re into, but just combine some words until it’s a cool title. Good luck!

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Posted by mark - May 21, 2017 at 7:55 am

Categories: Blogging   Tags: , , , , , ,

Where can I submit my writing online?

I’m 14 and I like to write short stories.
Does anyone know any teen websites I can submit my writing online?

As Bookworm said, fictionpress.com is a wonderful place to start.
Might I also suggest Authonomy.com, a great site with the opportunity of some solid feedback/critique if you’re thinking about publishing. This site also has a "Editor’s Desk" in which at the end of every month the five top ranked books are chosen for editing by international HarperCollins editors.
And lastly, mibba.com is a creative writing site designed for young authors.

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Posted by mark - May 15, 2017 at 3:34 am

Categories: Online Writing   Tags: , , , , , , ,

Write And Publish A Book Eureka Style!

I had a dream. I wanted to write a book. I have found a neat way to jump over the publishing and marketing hurdles. What do I mean by neat? How about immensely more effective, efficient, and gratifying, for starters?

An Explosive Situation

You see, I love to write. I am also very curious, by nature. That can be a blessing and a curse! Over the years, I have dived into (read “immersed myself”) in a number of activities and fields of knowledge. I have acquired a fair amount of know-how in the process.

That knowledge and know-how, combined with my love of writing, had grown into a very “explosive” situation.

I like to share what I know. It is easy to get me going on a topic that I know and love. I was bursting at the seems to write a book.

Boy! Was I in for a surprise. Quite a number of surprises, in fact.

Gut Wrenching Choices

So, I set off to write a book. I had to do something to relieve this tremendous pressure that was building up inside me.

I was immediately confronted with a very hard choice to make. What should I write about?

All my activities, whether professional or amateur, were like my “children”. I loved each one of them equally. The kind of boundless love we reserve for our children. (If you have children, you will know what I mean. If not, then take my word for it. We love them all so strongly that it hurts sometimes.)

So how could I favor one over the other?

I chose to “solve” the problem the same way I fit things in the family budget. All my children have needs and wants. The family budget can only satisfy a few, at any given time. I have to prioritize.

Likewise, I only had enough time and energy for one book at a time. So I set out to list my favorite topics, as they popped into my head, in no particular order:

· Meteorology and weather services,

· Business planning,

· Amateur radio (Ham radio),

· Radio antenna building,

· Radio wave propagation,

· Speculative trading (stock options and currencies),

· Information architecture for Web sites,

· Computer programming,

· French poetry writing,

· Short story writing,

· RV traveling with my wife,

· Outdoor photography,

· …

See what I mean. My time budget could not satisfy all my “children” at once. I had to choose. (How I actually made my final choice will be the subject of another article, one of these days).

Believe me. I have truly been active in all the fields of activity listed above, either professionally, or as a hobbyist. In fact, I am still active in many of them, albeit to a somewhat lesser extent. My wife would not have it any other way!:))

All my activities are quite a strain on my time budget. I have to reserve some quality time with my family! Therefore, I constantly prioritize.

I finally chose to write about “business planning”. My target audience was to be the small business Web entrepreneur.

The Publishing Wall

Writing a book is only a matter of time, discipline and, above all, passion. Oh! Of course, you do have to love to write! No problem, or so I thought!

My problems began, however, when I submitted my manuscript to a number of publishers. That’s when I hit a solid brick wall!

Publishers typically receive hundreds, of not thousands of manuscript every year. Most are unsolicited. Most are from unknown, never published writers.

Yup! You guessed it. I was an unknown, never published writer. All publishers had very good reasons for turning down my “offer”. Some did not even acknowledge receipt, let alone give any explanation.

The Overpowering Doubts

That’s when the doubts began to gnaw at my insides. I was in a weakened state at that point. The writing task – combined with all my other activities – had literally drained me of all energy. I could not begin to see how I would ever get published.

To get my strength back, I went back to what I love to do most. Write. I soon felt good again. After a few weeks, I was ready to fight back.

The Self-Publishing Siren

I set out to search for an alternate way of publishing my book. Self-publishing looked promising.

Instead of the book publisher taking all the risks, you take charge of them! You put up the money to publish your book. Some self-publishing firms will impose a first printing run of two to five hundred books. Others will supply you with a dozen books or so, and publish the rest on demand, as orders come in.

That’s where you get into trouble … again. How do you get the orders to come in? How do you generate the necessary interest? How do you get people to know about the existence, if not the value of your book?

Most self-publishing firms will offer to market your book … for an extra fee, of course. But, even then, you will only get a “burst” of marketing (press, submitting to magazine reviews, international catalogs, etc.).

What happens after the few weeks of marketing campaign. Yup! You guessed it again. You can either wait for these efforts (over which you have no control) to bear fruit. Or you can cough up some more money for yet another marketing campaign!

Some self publishing firms will be “honest” enough to (strongly) hint that you will have to put in a fair amount of time in self promoting activities, such as organizing signature sessions at local libraries and book stores, participating in book publishing events and shows, etc.

Not exactly what I had in mind. Besides I could not afford it anyway. Not enough time, or money.

Fortunately, my research and planning discipline served me well again. I did not submit my book to a self publishing firm.

Trouble On Marketing Hill

I decided to promote my book myself. Fortunately, I had dabbed in Web site building when I was teaching Web site information architecture to senior college students. I knew that “it was possible” to promote my book with a Web site.

So, I went ahead and thoroughly researched this solution. I soon found out that having a Web site does not necessarily mean that it will be found by roaming Web surfers! Therefore, you cannot count on an automatic flow of visitors to your site.

There was more to Web site building and Web marketing than I thought. Much more. I soon discovered that I knew nothing about Web marketing.

New Tricks To Learn

I got lucky. My research enabled me to discover that I could build an effective Web site, efficiently. All that was required were a few hundred dollars, a Web site theme, and useful content. I was ready, willing and able to supply all that.

I also found that I did not need to have special knowledge of Web technology (such as programming, search engine optimization, Web design, usability, navigation issues, etc.).

Most importantly, I found that I could market my knowledge and know-how without ever publishing a book … at least not in the traditional way, yet. I discovered that I would be much better off publishing … one page at a time!

Here’s how it works.

Each article I write on a given aspect of “web business planning” becomes a page on my Web site.

Each page of my Web site attracts it’s own visitors. And because my Web site is built to be “visible” on the Net, it attracts an increasing number of visitors every day. I did not have the faintest idea how to do that. Fortunately, it is one of the many built-in, automatic features of the Web site building system that I use.

By the way, here is proof of the effectiveness this system. At the time of writing this article, my Web site enjoys an enviable spot on the Web. It ranks within the top two percent! It sits near the top of the hill, and the hill is made up of more than 56 million Web sites. You can verify my Web site’s rank on http://Alexa.com, if you wish.

Each page becomes a revenue generator on it’s own. I can display context relevant Google Adsense adds on them. I can offer links to (topic related) suppliers, as an affiliate. I can even promote and sell my own books, if I ever feel the need to!

The Eureka Rush!

At last! I have found a way to satisfy my craving for writing. As a bonus, I get regular feedback from my Web site visitors, even as I write more content. I have also discovered the intense pleasure of having people express their gratefulness for the helpful information I give them on my site.

Note that I do not sell my information. I give it away! It is part of the give and take of doing business. When I help my visitors, they eventually reward me with their patronage.

I have found a way to generate an income from my writing. I now publish my information in marketable installments, one Web page at a time!

My writing is fast becoming a very enjoyable and rewarding business. I have become convinced that no publisher would ever have been able to match the results I now get by “self-publishing on my Web site”!

Eureka! I have found a way to make my dream come true!

Claude Jollet
http://www.articlesbase.com/careers-articles/write-and-publish-a-book-eureka-style-52200.html

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Posted by mark - May 14, 2017 at 2:55 am

Categories: Book Publishing   Tags: , , , , , ,

Blog Marketing With Trackbacks

http://www.fridaytrafficreport.com A very quick tutorial on getting blog links and Power Linking with trackbacks. This is how you do blog marketing.

Duration : 0:6:37

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Posted by mark - May 10, 2017 at 12:51 am

Categories: Blogging   Tags: , , , , , , , , , , ,

Hot Tips For Marketing Books For Self Publishers

With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. Whether you’ve just published a book or have a book that isn’t selling, now is the time to get to it; start marketing today! This article will provide you with easy, free, and cheap book marketing, promotion and publicity tips to get you headed in the right direction fast.

Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up. Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks. Make sure your press release spells out the ‘who, what, where, when, and why.’

Make sure you have at least one good press release, written in AP style that you can send out for the lifetime of your book. Mail a press release to all the trade journals in your field over and over again; you can use the same release. When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book.

Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Don’t underestimate the value of a good press release for making book sales.

Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs. Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website.

Contact non-bookstore booksellers and offer to leave books on consignment. Be your own publicist and send a press release along with a review copy of your book to publications in your book’s genre and to book review magazines. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page.

Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed. Every day it’s important to focus on a variety of marketing approaches.

Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. Market your book to your number one market first, and then go after the secondary markets. Try giving away one of your books in a raffle at a local function to get more book recognition.

Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing.

Make sure to promote and market your book each and every day, both online and offline. Create an online contest and list it in online contest directories to drive traffic to your website.

Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. Make sure to test, test, and test some more before you lay out large sums of money. The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too.

Helen Hecker
http://www.articlesbase.com/marketing-articles/hot-tips-for-marketing-books-for-self-publishers-129971.html

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Posted by mark - May 9, 2017 at 12:25 am

Categories: Self Publishing   Tags: , , , , , ,

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