Posts tagged "ISBN"

Where is Tim O’Reilly’s blog post about the cost of book publishing, especially the cost of physical printing?

I read in a forum that Tim O’Reilly wrote a blog post about publishing books, particularly where he explained that the actual cost of printing a book is a relatively small percentage of the overall cost (paying for editors, proofers, typesetters, jacket art, etc.). Where the heck is this blog post?

Is this it?

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Posted by mark - June 20, 2017 at 10:53 pm

Categories: Book Publishing   Tags: , , , , ,

How do I get a ISBN for a book that is not a self publishing ISBN.?

I want to market my own novel. I do not want to self publish at least not in the normal sense. I want a regular ISBN number like on most books that are published. How do I get it? How do I do it?

You may obtain an ISBN through R.R. Bowker at this link: There is not a real differentiation between a self-published ISBN and any other type. They are simply unique identifiers used to distinguish one title from another, like a social security number, as books, like people, can have similar or the same names. Each publishing house has their own prefixes (Dorrance Publishing for example uses both 0-8059- and 1-4349-), and unless you have your book produced though an existing publisher with its own ISBN numbers, you will more than likely need to obtain one on your own. In any case, please be assured that one ISBN number obtained through R. R. Bowker is as legitimate as any other.

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Posted by mark - May 7, 2017 at 11:41 pm

Categories: Self Publishing   Tags: , , , , ,

Some Proven Methods to Earn Money From Blogging!

Anybody regardless of there blogging experience can earn money blogging. If you can be aware of the basic principles of blogging you can start on to be paid money blogging in as little as a week. In the world of blogging for profits, blog content and blog traffic are the two reigning kings. If you put good content on your blog and search out people visiting it you’ll make money, guaranteed.

So when you go in relation to making your blog, you should first think about what you’re going to rummage sale and what content you should put on your blog to entice people who might be interested in it to pay your blog a visit. For more results visit us at Without traffic you won’t make any money so it’s very important that you have high-quality content on your blog to bring people to it.

After you’ve decided on the content of your blog, the next step is to start making blog post to fill your blog up with quality content. Some time ago a day, you should make a new-fangled post to your blog. And every time you submit a new-fangled blog post to your blog, submit that article to article directories with a link back to your blog.

Submitting articles to article directories will improve your search engine ranking and give you steady traffic. The more articles you submit, the more traffic you will search out. Especially if another blog or website title-holder sees your article in an article directory and decides to make use of it for content on there site with a link back to your site.

Blogs When I first started blogging on My Space on my not public profile, I gained quite a following because of a number of strategies that I implemented. Capture precious moments of life with resolution as high as 1600×1200 pixels or in high quality videos with the Nokia 7373 to be shared with friends via MMS, email or even picture blogging once you’ve transferred the images and video clips to your computer. The key to learning how to become a blogger is to start blogging.

Perhaps you can’t write, and may be doing know how to make use of articles properly, or even where to get them. Well don’t worry. You can login to Blogging is a great way to search out traffic to your website, and if you create a blog for no other reason than that, you are practically certain to search out positive results. Blogging and traffic are made for each other, and there are several ways of using blogs to promote products on your site.

Blogger is very easy to use, and very easy to get started with, and is popular with those who don’t want to worry about templates, plugging and designing their own blogs.

There is also another bonus book that comes packaged in the deal called the affiliate conspiracy; this book is a fantastic resource if you are selling affiliate products on your website. This book goes through and talks about how to set your website up so that it becomes an AMM (automatic money machine), and shows you how to pick the best products, and how to market these products to make a ton of money.

There are also a few other traffic building, SEO, and blogging tips that have been bundled with this product, that will further help you with any questions you may have.
For help visit: Lastly Ben has included a bunch of free pre-made blogging materials from different niches that you can use to start a blog or use on an existing blog. These materials consist of graphics and pre-written articles.

All in all this is a very decent product that provides a ton of great tips and information that is perfect for anybody wanting to learn how to monetize their blog(s). This product has been bundled with almost an absurd amount of bonus products and software.

In my opinion Blogging to the Bank 3.0 alone is worth more than this, let alone the other 4 bonuses you receive bundled with it. I would definitely recommend this product to any beginner or intermediate affiliate marketer, or even anybody that wants to start making money with their blog. It is a great product at a remarkable price.


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Posted by mark - February 18, 2017 at 5:35 pm

Categories: Blogging   Tags: , , , , ,

Is it a good/bad idea to put your writing online if you plan on publishing it someday when it’s finished?

if it’s a good idea where would you recommend posting it?

I would never (and will never) share my ideas or writing in any shape or form onliine. Why?–Someone could easily take credit for what does not belong to them.

I call this protecting my writing. You should probably do the same for yours. There is no telling who might notice your writing one day and make a profit off of it, etc. I would be extremely careful.

Also, if it’s already free online, why would the publishing companies spend any money publishing it? This is pretty much repeating what others have said, but it’s true.

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Posted by mark - November 19, 2016 at 12:02 pm

Categories: Online Publishing   Tags: , , , , ,

What is a good FREE website to upload your photography with blogging as well?

I am a prof. photographer and I am looking for a free website that I can put my pics on in a good fashion (not like shutterfly) and Also have like blogging as well. Something a little more proffessional looking I guess but not too technical. I appreciate any help!

Get your own website through That’s the professional thing to do. Under $50 per year.

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Posted by mark - June 30, 2016 at 7:18 am

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Writing The Knockout Query Letter: How To Catch A Book Editor’s Attention

You’ve done it. You’ve achieved a lifelong dream and penned a book certain to be lauded through the ages as a literary masterpiece. Yet one last obstacle stands between you and publishing success – attracting the attention of someone who can get your book into print.

In reality, catching an editor’s attention is not difficult. All you have to do is follow the rules by sending what industry insiders refer to as a “query letter”. A query letter is one or two pages written in the format of a formal business letter. It should be brief, and it should pique the interest of any publishing executive who reads it. After all, if you can’t sell a single individual on the merits of your book, why should a publishing house believe you can sell to an audience of thousands or millions? If you want some inside secrets to crafting a perfect, attention-grabbing query letter, then you’ve come to the right place. Cover each of the following points, and I guarantee you’ll have an editor calling within one week of sending your query letter.

Point #1: Approach The Right Publisher: This seems obvious, but you wouldn’t believe the number of writers who make this mistake. Be certain that the publisher you choose to contact is in the business of publishing your genre. If you write fantasy novels, then don’t send a query letter to the editor of a computer manual publisher. It will be thrown in the trash without a second look. The best way to find the right publisher is to find books similar to your own and open them. Who is the publisher of each book? Does one particular publisher’s name keep turning up? If so, that’s the one you want to contact.

Point #2: Selling To The Right Person: Never mail a query letter addressed to “Editor” or “To Whom It May Concern”. Such a letter is destined for the “slush pile,” and eventually, the trashcan. Once you’ve identified your ideal publisher, consult a book such as the latest edition of Jeff Herman’s Writer’s Guide to Book Editors, Publishers, and Literary Agents (most libraries or large bookstores will have it). The book will provide a page or two of information on the publisher in question, including the name and contact information of the person to whom all queries should be directed. Usually, this is an executive or managing editor. Address the query letter to that specific person and make sure to use the correct gender and spelling when using their name.

Point #3: Your Opening (Especially the First Sentence): The first paragraph of your query letter should get right to the point. Tell the editor why you are contacting him/her. Did someone they know refer you? Has someone famous praised your work? Either one will capture instant attention. But the most important thing you can do in your opening is to define the audience and market for your book and state why your book is unique or has sales potential in the marketplace. Be specific. Don’t say “all women will want to read my book”. Say “five million women between the ages of 40 and 55 who watch The Oprah Winfrey Show will want to read my book”. The editor will determine within the first sentence or two whether or not to continue reading the rest of your query, so it’s extremely important to spend time crafting the best opening possible. If you have any media contacts or a way to position your book so that it will be irresistible for the media to cover, then say so in the first sentence. Media attention sells books, and that’s what publishers are in business to do.

Point #4: Describe Your Product: In the second paragraph, provide a brief overview of your book. Give the editor a brief summary just as it might appear on the book’s jacket. If possible, reference bestselling books within the same genre and point out why your book is different. Present facts about your work, not opinions. “The potential market is 5.8 million single women” is a fact. “This is the greatest book ever written” is an opinion. Tell the editor why your book will fill an unmet need in the marketplace. Keep it brief, and don’t ramble. This is a case where less is more.

Point #5: About The Author: In the third paragraph, talk about yourself. Why are you writing this book? What are your credentials? Are you an expert in the field? Have you ever been published before? Do you have media experience or media contacts? If so, then let the editor know. If you have limited experience, say so. Be honest and straightforward. Experience helps, but lack of experience will not immediately disqualify you. Adding “fluff” to your resume will. Under no circumstances should you include information about your personal life unless such information is pertinent to selling the book.

Point #6: Leave Them Wanting More: Conclude your query letter by thanking the editor for his/her time and by offering to send your full book proposal (for non-fiction) or the first few chapters of your book (for fiction), and don’t forget to provide your contact information. If your query letter sparks the interest of the editor, he/she will contact you and ask for more information. So don’t send a book proposal or sample chapters without being asked. Also, if you’re sending a query to more than one editor, let them know that you have sent simultaneous queries. Likewise, if you’re offering the editor a two week period of exclusivity (the method I recommend), then say so. Finally, don’t include a SASE with your query. A SASE is most often used to send a form rejection letter back to the author. Don’t leave the impression that you expect rejection. If interested, an editor will contact you immediately by phone or email. They won’t use snail mail.

Point #7: Proofread, Proofread, Proofread: A query letter is the first sample of a prospective author’s writing that an editor will see. It should be perfect. If you can’t produce a one-page letter professionally and free of error, why should anyone believe you can produce an entire book? Don’t rely on spell check programs to find your mistakes, and remember that solid writing is produced by rewriting, rewriting, and rewriting. Rework each individual sentence until it’s the best it can be. You’ve spent countless hours perfecting your manuscript. You can certainly spend a few hours perfecting your query letter.

Point #8: Presentation: You’ve spent the necessary time to create a knockout query letter. Now you have to present it to the editor in the correct fashion or else risk being dismissed as an amateur. It’s important to print your query letter in black ink on 8 1/2 x 11, high quality, plain white paper using a LaserJet printer (no dot-matrix). If you have a letterhead, use it. But don’t get too fancy. Don’t use border patterns. Anything that detracts from the substance of your letter could trigger a rejection. When it comes time to mail your letter, use FedEx. This serves two purposes. First, because of the expense involved, it signals that you are a professional who obviously isn’t sending mass queries to publishers all over the globe. Second, and most importantly, it gets opened. A FedEx envelope simply doesn’t get thrown into the “slush pile”. Other than concise, professional writing, using FedEx is the #1 way to differentiate yourself from the thousands of authors who query a publisher in any given year. Finally, don’t use “gimmicks” or send gifts along with your query letter. Bribery and clever stunts can not replace great writing or a unique product idea. If you compose your letter correctly, you should be confident it will merit the response it deserves.

Utilize each of the 8 points above while drafting your query letter, and I guarantee it will be better than 99.5% of the queries a publisher receives in any given year. In addition, if a market exists for your book, a query letter crafted to the specifications of this outline will almost always generate a request for a book proposal or sample chapters within one week. At that point, you’ve got an editor interested in your book, and you’re already halfway toward seeing it in print. So start working on your knockout query letter today.

Britt Gillette

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Posted by mark - March 17, 2016 at 12:08 am

Categories: Book Publishing   Tags: , , , , ,

Cheap And Easy Book Marketing And Promotion Tips For Self Publishers

It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast.

Don’t underestimate the value of a good press release for making book sales. Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories.

Make sure your press release spells out the ‘who, what, where, when, and why.’ Send out at least 10 press releases to the print and broadcast media in your area every month. Using press releases can be a very effective marketing tool if used properly.

Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up.

I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Women buy more books then men; see how you can fit your book into the womens’ market.

I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.

It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Create an online contest and list it in online contest directories to drive traffic to your website.

Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. You can give away your book in a raffle at a local function to get more book recognition. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.

If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials.

Every day it’s important to focus on a variety of marketing approaches. When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows.

Make sure to test, test, and test some more before you lay out large sums of money. Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. One of the biggest problems self publishers and book publishers tell me about is the hundreds of books they have in inventory they haven’t set up a marketing plan for; don’t let this happen to you — get prepared now.

Helen Hecker

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Posted by mark - June 26, 2015 at 12:53 am

Categories: Self Publishing   Tags: , , , , ,

Writing Better Copy Online

Online copywriting involves doing two things: marketing and the use of writing to deliver your marketing message, namely the use of ads, articles, blogs, press releases, even posting in discussion groups.  Having excellent writing skills is an incredibly powerful weapon that all marketers should have in their arsenal.

Marketing is key to gaining exposure to your business and your campaign really has to attract your potential customers and business partners.  Writing creatively will allow you to keep your readers’ attention and get your message across clearly.  We live in a society of such instant gratification that most people don’t have the patience for anything.  You have no more than a few seconds to grab your audience by the eyeballs and elicit an overwhelming urge in them to read about you, beginning to end.  Not an easy feat, but not impossible.  Your writing must not only be interesting but come off intelligent and polished.  Failure to do so will give the reader the impression that you are not professional.  This is career suicide.

To avoid this you must keep in mind a few keys to online copywriting success that will help grasp the interplay between writing and marketing so you can increase your conversion rates and brand yourself as a knowledgeable leader.

1. Creativity and Originality are Paramount

In today’s fast-paced information world you must be constantly on the look out for fresh and exciting ways to get and keep your reader’s attention.  For example, you can use a news story, joke, fun fact, promo offer etc… to get people to click through to your ad, article, press release, or other.  You can use a ridiculous headline that is completely unrelated or cryptic forcing even the most jaded readers to investigate further.   Just use your discretion and don’t go overboard.  Doing so may backfire and irritate/mislead some people, driving them away rather than attracting them. Be honest and avoid false claims.  Have fun!

2. Standout and Attract

If your ad, blog, or article does not attract attention, it is a failure. Your work should always stand out.  There is a staggering amount of Internet marketers pitching so many business opportunities and products/services online that it is really hard to get noticed so everything you create online should be at its best.  You will never be able to appeal to everyone so make sure you are clear on who your target audience is and make sure you tailor your marketing efforts to them.  Know your clientele and speak to them directly.  Always deliver what you promise.

3. Know your Clientele’s Needs and Satisfy Them

People want to know how your product/service will benefit them or how they can join your business and duplicate your success. Never brag about your product’s features or how much money you make, or how much they may stand to make in your business etc…Just address your reader’s primary need and stick to the facts.  How will what you have to offer positively impact your reader’s life?  How will you deliver your solutions to them?  Having a clear idea as to how to respond to your clientele’s needs will not only earn you satisfied customers and new business partners, but will create positive word of mouth promotion for your brand as a result.  It will take time to achieve but the long-term rewards of doing so are priceless.

Gopal (The Musical Mad Scientist and Entrepreneur)

Gopal D

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Posted by mark - June 24, 2012 at 2:50 am

Categories: Online Writing   Tags: , , , , ,

Can someone turn me on to an online writing workshop?

I need an advanced writing workshop to help shake loose a couple ideas I have lodged in my creativity gland. No kiddy stuff, please. is my favorite writing site. It’s great for testing out new creative ideas.

It’s also collaborative fiction which means you can publish any chapter to continue any story.

If money matters to you, StoryMash also pays 50% royalties, but it’s not a lot unless you develop a large following. The best part is the feedback from other talented writers. It really helps when you’re trying to hone your storytelling skills.

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Posted by mark - April 15, 2010 at 11:08 am

Categories: Online Writing   Tags: , , , , ,

Blog Marketing Via Online Word of Mouth

With more and more bloggers go online, how to attract traffic becomes the primary concern of the blog owner. If nobody comes for a long period of time, you will feel disappointed and lose interest in writing. Although you can find thousands of blogs through search engines, many of them have already been discarded not long after its opening.

There are many online marketing theories to promote the blogs, like advertisement and SEO. But the reality is greatly different from the textbooks. For most bloggers, they do not have enough budget to conduct big scale companion. And they still hope to get some revenue from the blog itself. Leaving comments on other’s blog is of low efficiency because your comments are most likely to be filtered out automatically by program as spam.

Become a successful blogger to attract readers, the writer must have real experience and in-depth ideas in a certain field. For example, in photography, the writer shall know about the quality of cameras, shooting experiences for some time, consideration of some technical problems and solution try-and-error. With these as the preparation, s/he can publish these tips into blog.

After that s/he shall go to communicate with others, including bloggers with same interests on photography, photographers using the same camera, or publishing agency in the shooting theme. Join online forums and communities to exchange ideas with these people and enter the circle to make others know who you are.

Where to start from? Find a topic that you have something in common with others. For example, you can talk about your shopping experience when you purchase your camera. You can talk about where you bought it, the price, the service and the product quality, etc. This will attract many listeners who are using the same products.

Since you have already owned a lot of things, you can talk with others about them, your cell phone, car, notebook, mp3, and iPod, etc. You can share your car-buying stories at, a specialized auto business site. Or you can post your positive or negative comments about company, products or services at

Another design is It focuses on the communication between consumers regarding the purchased product and using experiences. It is interactive rather than static display of product reviews. Users can put forward questions to reviewer so that more specific and detailed information can be available. One interesting feature is that you can find people who bought same products as yours across different product lines. For example, another guy using iPone 3G, Sony DSLR-A700 camera, and driving BMW 7 Series sedan.

After you make yourself known in the online community, you can introduce your blog to your network and they are more liable to accept it.

Jack Yang

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Posted by mark -  at 10:13 am

Categories: Online Publishing   Tags: , , , , ,