Archive for June, 2015

Centralpoint for Online Publishing – Magazine Portal by Oxcyon

Centralpoint server, by Oxcyon empowers publishers to manage multiple online magazines, directories and trade show sites from one singular technology. With over 250 available tools (out of the box), Publishers can save time and money leveraging one technology for all of their online properties. Email Broadcasting, RSS, Google integrated SEO, Articles, Advertising, and Lead tracking are all built in and non metered. It is built with the non-technologist in mind, and requires no programming

Gladstone Hotel, Toronto, Ontario, October 26, 2009. Doug Bennet, publisher of MastheadOnline.com presents.
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Posted by mark - June 30, 2015 at 2:34 am

Categories: Online Publishing   Tags: , , , , ,

Cheap And Easy Book Marketing And Promotion Tips For Self Publishers

It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast.

Don’t underestimate the value of a good press release for making book sales. Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories.

Make sure your press release spells out the ‘who, what, where, when, and why.’ Send out at least 10 press releases to the print and broadcast media in your area every month. Using press releases can be a very effective marketing tool if used properly.

Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up.

I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Women buy more books then men; see how you can fit your book into the womens’ market.

I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.

It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Create an online contest and list it in online contest directories to drive traffic to your website.

Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. You can give away your book in a raffle at a local function to get more book recognition. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.

If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials.

Every day it’s important to focus on a variety of marketing approaches. When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows.

Make sure to test, test, and test some more before you lay out large sums of money. Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. One of the biggest problems self publishers and book publishers tell me about is the hundreds of books they have in inventory they haven’t set up a marketing plan for; don’t let this happen to you — get prepared now.

Helen Hecker
http://www.articlesbase.com/marketing-articles/cheap-and-easy-book-marketing-and-promotion-tips-for-self-publishers-119412.html

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Posted by mark - June 26, 2015 at 12:53 am

Categories: Self Publishing   Tags: , , , , ,

Kodak at Graph Expo: Turning The Page In Digital Book Publishing – K-Zone Panel

It’s no secret that transformation is reshaping the book industry. Hear from publishing leaders about their needs and goals in today’s environment and how digital technologies are helping them grow their businesses.

Moderator:
Chris Verlander, Kodak

Panelists:
Nancy Lavan, Vice President, Commercial Services, Offset Paperback Manufacturers
Ed Febinger, Corporate Vice President, Pearson Publishing

To view the complete panel, go to:
www.Kodak.com/go/graphexpo

Duration : 0:1:53

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Posted by mark - June 23, 2015 at 11:34 pm

Categories: Book Publishing   Tags: , , , ,

Leading Franchises in the U.k. 2008

The U.K market is overflowing with numerous franchise companies most of whom have remarkable records of success in the recent past and the year 2008 was not an exception. It is therefore a rather difficult task to identify a click of leading franchises in the U.K. A press release by the republic of Ireland and the Northern Ireland master franchise rights opportunity with FDS in November 2008 is the closest ranking we have on the leading franchises in the U.K.

THE FRANCHISE DEVELOPMENT SERVICE (FDS)

This is an organization that seeks to award the simultaneous master franchise rights for the republic of Ireland and Northern Ireland. It works in tandem with the Norwich U.K (PRWEB) which is another leading franchise consultancy and publishing companies.

THE FDS U.K FRANCHISE INDUSTRY REPORT

This report is based on the findings of a study carried out by the U.K based FDS. It ascertains that there exist over one thousand companies that offer franchise services in the entire United Kingdom. It recognized well over fifty-one thousand company owned and about eighty three thousand retail outlets, restaurants and offices all over the country owned by franchisees.

The above is a representation of a mega variety of retail, food, beverage, and business services opportunities for persons who may not have business foundations to be self employed. Caution is however appropriate to anyone who may be interested in purchasing into the franchise opportunities and establishments as just about three hundred out all these are registered with the British Franchise Association (BFA)

THE BRITISH FRANCHISE ASSOCIATION (BFA)

Is an organization that operates of self set policies which has so far done an excellent job of guiding potential investors to acquire credible franchises? All potential investors are therefore advised to sign up membership with the BFA. This will guarantee success in the member’s franchises. History has it that over 90% of the member franchisees have always been successful.

Statistics also show that way more than eighty percent of franchisees investing in a non member franchise do fail to become profitable even after a period of three years. This is enough proof in my opinion to convince potential investors of the safety in BFA membership.

THE NATIONAL FRANCHISE WEEK

This offers potential investors an opportunity to start their own businesses. The perfect starting point is obtaining a copy of the franchise magazine. This can be found with the whsmith borders or on line at The Franchisemagazine.net. After getting this, you can visit the ukfranchisedirectory.net for a chance to view details of franchisors currently looking for franchisees in the UK market
The franchise magazine is a publication of the FDS. It contains details of over one hundred genuine business formats as well as franchises such as McDonalds, rosemary Conley diet and fitness clubs, papa john’s, pizza hut, prontaprint, Cadbury’s snack in the box, signs express, molly maid, janiking, coffee republic, and work2go among many other emerging launches including private health franchise samedaydoctor.

Grouping U.K’s leading franchises may not be the easiest task you sure are safe starting with the BFA and the FDS reports for a secure franchise in the UK.

Gen Wright
http://www.articlesbase.com/ask-an-expert-articles/leading-franchises-in-the-uk-2008-737699.html

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Posted by mark - June 16, 2015 at 8:52 pm

Categories: Self Publishing   Tags:

Publishing Company Says Chrysler Group is not Choosing Their Own Adventure

Chooseco LLC, a publisher of a popular children’s book called “Choose Your Own Adventure” has recently filed a law suit against DaimlerChrysler AG’s Chrysler Group division for trademark infringement. According to Chooseco, Chrysler Group’s new marketing ad campaign for the all-new 2007 Jeep Patriot with a tagline “Choose Your Adventure” imitates the book title. Chooseco filed the law suit last week U.S. District Court in Burlington, Vermont.

The “Choose Your Own Adventure” children’s books series first published by Bantam Books from 1979 to 1998, and currently published by Chooseco. The book has been translated in more than 35 languages and sold about 250 million copies, making the “Choose Your Own Adventure” as one of the most successful book series of all time. Unlike other well known books, “Choose Your Own Adventure” allows the reader to portray the role of the main character in the story. Every action of the reader can change the plot of the story, thus making it more interesting and challenging. According to Chooseco, the online interactive marketing ad campaign for all-new Jeep Patriot called the “Way Beyond Trail” imitates the book’s theme.

Meanwhile, Chrysler Group has named their defendants, which include BBDO Detroit Inc., Organic Inc. and Marvel Entertainment Inc. for the case. The Auburn Hills automaker has been also served with a cease and desist request last March 16.

Jason Vines, spokesman for the Chrysler Group said he was shocked when the suit was filed and they parties had been negotiating with Chooseco to reach a settlement, but Gilligan said there had been no negotiations made between the two parties.

Moreover, Vines said Chrysler Group had offered to link the Chooseco’s web site to the Jeep site. He said: “Obviously, they’re looking for money. We’d offered to link our site, which gets nine katrillion times more traffic, to their site.”

Jeep Patriot’s “The Way Beyond Trail” marketing campaign has been launch last March 15. It includes 30-second TV spots, print ads, online advertising, product integration, and billboards. The campaign shows the capability and performance of the all-new 2007 Jeep Patriot as well as the quality auto parts like Jeep mud flap.

Lisa Ziegler
http://www.articlesbase.com/automotive-articles/publishing-company-says-chrysler-group-is-not-choosing-their-own-adventure-124302.html

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Posted by mark - June 15, 2015 at 8:13 pm

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The Book on Zen Cart by Packt Publishing

Zen Cart: E-commerce Application Development is a step-by-step guide that teaches how to install, configure, and customize your e-commerce shop using popular open-source Zen Cart and how to use its promotion and public-relations tools to attract customers to the shop. It also teaches you to customize the look and feel of your Zen Cart shop by localizing and customizing templates.

Zen Cart is a popular open-source PHP/MySQL-based e-commerce solution available under GPL that is designed to put the merchants’ and shoppers’ requirements first. Not only does Zen Cart offer a very long list of features, but the system is designed with both store owners and web developers in mind. There’s no sacrifice of usability or power.

This easy-to-follow book will teach you how to install, configure, and customize a Zen Cart shop and use its promotion and public-relations tools to attract customers to the shop. It will also teach you to customize the look and feel of the Zen Cart shop by localizing and customizing templates. With this excellent tutorial, you will be able to extend and tweak the Zen Cart store.

Approach

This is a highly practical book that can act as a reference material to which you will want to return again and again. The discussion in the book is right up-to-the point and it is filled with ample practical examples.

This book is primarily for professional developers interested in building, enhancing, or extending Zen Cart sites for customers. It is also a useful reference for those who have got Zen Cart running on their own store, and want to improve it. It will also benefit those who want to migrate from osCommerce or other engines to Zen Cart. You can view more information about the book here: http://www.packtpub.com/zen-cart-ecommerce-application-development/book

Niraja Mulye
http://www.articlesbase.com/ecommerce-articles/the-book-on-zen-cart-by-packt-publishing-719939.html

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Posted by mark - June 13, 2015 at 7:25 pm

Categories: Book Publishing   Tags:

How to Publish a Book: Traditional or Self-Publishing – Pt 1

A Stacey Cochran Production of a Michael Graziano film “How to Publish a Book: A Panel on Traditional and Self-Publishing” hosted by Quail Ridge Books & Music of Raleigh, North Carolina. Featuring traditional author Sarah Shaber, self-published author Jon Batson, Quail Ridge Books manager Sarah Goddin, and Lulu.com’s Katie Jamison.

Duration : 0:10:29

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Posted by mark - June 11, 2015 at 6:33 pm

Categories: Self Publishing   Tags: , , , , , , , , , , , , , , ,

Blogger Tutorial – How to Start Blogging with Blogger

How to register and join the popular and free blogging service, Blogger. Step by step and through to your first post. More later.

Duration : 0:7:28

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Posted by mark - June 8, 2015 at 5:16 pm

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What’s the very best online writing community out there where I can get good feedback for my stories?

I’m 15 and an aspiring novelist, currently busy with 4 different stories which I really want feedback for. If DeviantArt is THE art community, then what is THE writing community?

🙂

worthyofpublishing.com

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Posted by mark - June 7, 2015 at 5:05 pm

Categories: Online Writing   Tags: , , , , , , , ,

What are good or accredited online programs/distance learning for desktop publishing?

I’m interested in starting my own business but don’t have time to go to school in person. I’m looking for a certificate program or just individual courses/classes that are good for individuals interested in learning desktop publishing, creative programs like adobe illustrator/photoshop, etc. My options: online/distance learning classes available online or individual courses at a local school or center in Long Island….Any ideas??

May be this site can help you
http://www.a1onlinecourses.com

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Posted by mark - June 6, 2015 at 4:55 pm

Categories: Online Publishing   Tags: , , , , , ,

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