Archive for July, 2014

The Business of Publishing

Congratulations, you’re published! But what exactly does it mean to be “published”? Besides the fact that your work is finally in print and your college alumni has asked to interview you for their newsletter it also means fame and fortune, right? Well, ok, maybe not on the level of J. K. Rowling, but at the very least you can expect a call from Oprah, right? I hate to be the one to break it to you but you’re probably not even on her radar screen. The truth about publishing is really stranger than fiction and the truth is: getting published is only half the battle. The other half is to keep your reality check in balance so it doesn’t bounce.

While publishing is all about creative expression, it’s also about business and it’s those business savvy authors who will succeed in the end. Now you don’t have to be an MBA to be a keen business person, you simply have to understand that the choices you make relative to your books future should be based on strategies that will enhance sales not just drain your pocketbook. So, how do you do this? First, take a long, hard look at your reader.

At Author Marketing Experts, we always create a reader profile for each book we promote. This reader profile will tell us where to find buyers for the books we represent. Taking this first step helps us sort through our choices when it comes to book promotion and make decisions on behalf of our authors that are sound and will help leverage sales. There are times when it’s a waste of resources to do a nationwide radio or TV promotion. In fact, some of our programs don’t include any outreach to broadcast media. Why? Because as alluring as it might seem to appear on the Today Show, what’s the point if your audience doesn’t watch morning TV? And, if your audience isn’t watching this show, the chances are slim they’ll even consider you anyway. What? More rejection? Who needs it!

As you embark on or continue your campaign, ask yourself a few tough questions. First, what’s your ultimate goal for this book? If it’s just to give away at family reunions, that’s great! But then you’ll probably want to nix any marketing. If your book is an arm of your business and you have speaking engagements lined up through the end of the year. You probably don’t need to spend a lot on marketing since most of your sales will come from your speaking engagements (i.e. back of the room sales). On the other hand, if you wrote this book to grow your business or to leverage your credibility then you will probably want to dial yourself into your industry through enhanced media exposure.

For fiction authors this area becomes a little tricky. First, you need to determine your long term goals. By long term we mean: do you want to stay in this business or was this book just “something you wanted to do.” If it’s a hobby, then treat it as such but if this is going to be your career, then you need to keep your message out there on a continual basis, through venues such as author events, talks, signings, print and broadcast media.

Make sure the choices you make, make sense for your book and aren’t just made because you’ve always dreamt of being on Oprah. I’ve known authors lured into inappropriate marketing plans by big, flashy names and promises of stardom, wasting thousands of valuable marketing dollars and heading in a direction that wasn’t right for them. If you’re serious about your work, ready to let go of your muse and face the task at hand with some business savvy, then you’re really ready to get published. Below are some guidelines that will help further your success!

1) Reader profile: create one of these at the beginning of your marketing campaign and keep refining it as you move through the process. Refine and redefine who and where your audience is and how to get to them.

2) Time commitment: determine what you can and can’t reasonably do. If you have a full time job it probably doesn’t make a lot of sense to commit yourself to forty hours of marketing a week unless your boss is on vacation.

3) Investment: how much are you willing to invest in your future? Are you willing to invest money without seeing much in return knowing that you are building a foundation or do you want to see immediate monetary results? Most authors don’t see a return on their investment for a year or more. Are you committed enough to yourself or your project to keep this investment going?

4) Reality check: what’s realistic for the industry you’re in? Are you latching onto a fad or something with more longevity? Are you getting into a brand new market that will require lots of reader education? Or are you trying to go mainstream with a non-mainstream topic? While this is an admirable goal, it can be like swimming upstream.

5) Budget: while we encourage authors to invest in their future, we’ve also seen a number of people go into heavy debt, quit their jobs and even sell their homes just to promote their book. While that kind of dedication is certainly admirable, remember that although you have the potential to make a great deal of money it’s not going to be overnight. The lure here is of course that “If I stick with it, this next sale will make me famous.” Well, maybe or maybe not. If you’ve been plugging away for a while without any significant success get a professional to give you some honest, constructive feedback about your plan, your market, and your book. It might be that a poorly designed cover is the reason you’re not making sales, or a topic that’s fallen off of the public’s radar screen. In the meantime as you’re waiting to hit the big time you’ll still need a place to sleep and Uncle Vinnie’s couch will get old real quick.

6) Burnout: we hear this term often, even to the point of being overused. What we’re really talking about here is author burnout. We’ve found that the average author only markets their book for ninety days. That means ninety days of day and night marketing, radio interviews at 3am and a book signing every weekend. On day ninety-one they are so tired, so discouraged and so broke they quit. You can avoid this by giving yourself realistic goals and a realistic timeframe in which to complete them. There’s nothing in the world like seeing your book in print. If approached realistically, objectively and with sound business sense, it can be one of the most exciting times in your life.

Penny C. Sansevieri
http://www.articlesbase.com/publishing-articles/the-business-of-publishing-10535.html

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Posted by mark - July 30, 2014 at 7:30 pm

Categories: Book Publishing   Tags: , , , , , , , , , ,

Need Help With Your Writing? Try This Web Site

This is the VOA Special English Education Report, from http://voaspecialenglish.com

Many colleges and universities in the United States have writing centers to help students improve their skills. Some materials are available free at Web sites like the Purdue Online Writing Lab, or OWL. The site is connected to the Writing Lab at Purdue University in West Lafayette, Indiana. It includes resources that can help non-native English speakers.

VOA’s Art Chimes recently spoke with the director, Linda Bergmann. She said the Purdue Online Writing Lab is a collection of workshops, worksheets and instructional materials.

For example, even native speakers are often not sure when to use “lie” and when to use “lay.” The site gives these example sentences: “After laying down his weapon, the soldier lay down to sleep.” “Will you lay out my clothes while I lie down to rest?”

The problem is that “lie” also means to not tell the truth, as in “I lied to my mother.” So you would say in the past tense “I lay on the bed because I was tired.”

The Purdue Online Writing Lab also explains how to use an apostrophe correctly in possessives and other cases. People often add an apostrophe to “its” in a sentence like “The group made its decision.” There should be no apostrophe because what you mean is that the decision belongs to the group. “It’s” with an apostrophe is short for “it is,” as in “It’s raining.”

The Purdue Online Writing Lab also explains how to organize papers and avoid plagiarizing other peoples’ work. And it provides a guide to higher education in the United States, including explanations of commonly used terms.

Director Linda Bergmann says the goal is to provide as many tools as possible. They include basic language skills of agreement of subject and verb, use of commas and other punctuation and complete and incomplete sentences. The Web site was started in nineteen ninety-four and has plenty of fans.

Linda Bergmann says: “We get a lot of thank you notes from people around the world. And also some schools in other countries use it as a writing handbook, as do some schools in the United States.”

In all, the Purdue Online Writing Lab offers over two hundred free resources for writing and research. The address is owl.english.purdue.edu.

For a link, and to learn more about higher education in America, go to our Web site, voaspecialenglish.com.

And that’s the VOA Special English Education Report.

(Adapted from a radio program broadcast 11Feb2010)

Duration : 0:4:2

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Posted by mark - July 29, 2014 at 6:58 pm

Categories: Online Writing   Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Get Published! Book Publishing for Self Publishing Authors

Author Originated Book Publishing puts our authors in the driver’s seat. Retain all rights to your book, enjoy royalties paid monthly, and benefit from extensive distribution outlets with a book that is guaranteed returnable to bookstores. Find out how our POD book publishing method can take you from un-published writer to published author.

Learn how to self publish a book without using expensive publishing houses. View the entire process of digital book printing on demand for self publishers that choose to print royalty free.
Video Rating: 4 / 5

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Posted by mark - July 27, 2014 at 6:24 pm

Categories: Book Publishing   Tags: , , , ,

Do WordPress sites stay online while publishing/updating a post?

By wordpress site I mean the self hosted one – the content management system. Would a site using wordpress stay online or go offline whenever I publish a new post or update an old one?
I mean during the few seconds that a post is being published/updated, would the entire site go offline during those few seconds?

Always online

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Posted by mark - July 26, 2014 at 5:37 pm

Categories: Online Publishing   Tags: , , , , , ,

Blogging- a Great Opportunity for Your Own Business!

There are many uses for blogging. In most cases, blogging can be used for advertising. If you own a business, you can make use of blogs to promote your products or services. The usage of blogging in businesses is gaining popularity because it can establish a business’ credibility and name recognition. The Internet is a very competitive arena for online businesses. Many people are now into home-based businesses. There are certain advantages in putting up home-based business such as lower capital requirement, for more details visit to www.blog-and-ping.com free to work any time, and you can spend a lot of your time with your family. If you want to establish a successful online business, make sure that you use blogging.

You don’t have to be an expert blogger. You simply have to know the basics of blogging and you’re on your way to success. Through blogging, you can create a priceless platform where you can demonstrate readily your expertise, experience, talents, and your business to the whole world. Now, you have a more effective way of presenting your business to the world and most especially, to your customers or clients. You can also look into other online businesses, for more details visit to www.blogers-guide-to-profit.com which previously made use of blogging for promoting their products or services. If you want, you can contact them and ask how blogging has helped them in establishing business success. You’ll be surprised to find out that some business owners exerted their own efforts to create blogs for their businesses.

They did not seek the help of expert bloggers to do the job for them. Aside from enhancing your business’ reputation online, you can also use blogging to enhance the web presence of your business. If you can make a comprehensive website for your business and you’re able to create effective blogs, the name of your business will be known online. Many online businesses spend thousands of their capital to enhance web presence but if you want to save some money on the promotion of your business, you must learn to create blogs for your business. This way, you can create personal blogs that your business can benefit a lot. Customers are easily attracted to businesses that are considered leaders in the business arena.

You can inform the world about your expertise through the blogs you post in your website. Many people read blogs nowadays. If you can post blogs regularly, prospective clients and customers can be kept informed. You can create a buzz so that you business will become more popular. Oftentimes, readers who are interested in your blogs will also pass the links to their friends, colleagues, and family members. This way, you will have a wider audience. If you can blog appropriately, your business can be among the top ranked in search engine results. If you can achieve top ranks in any search engine, your business will become more popular and more profitable. With more readers and subscribers for your blogs, you can increase the traffic in your business’ site. You will then be able to reach more customers so that your business will earn more profits. So don’t just sit down and watch as your business fails. Start learning the basics of blogging and post blogs in your business’ website. Soon, your business will flourish and you can earn huge profits. Always have fresh blog ideas at hand so that your readers and customers will remain interested.

Harveen Harveen
http://www.articlesbase.com/blogging-articles/blogging-a-great-opportunity-for-your-own-business-719971.html

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Posted by mark - July 24, 2014 at 4:51 pm

Categories: Blogging   Tags:

Highlights of Canadian Online Publishing Awards

Gladstone Hotel, Toronto, Ontario, October 26, 2009. Doug Bennet, publisher of MastheadOnline.com presents.

Duration : 0:9:5

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Posted by mark - July 23, 2014 at 4:42 pm

Categories: Online Publishing   Tags: , , , , , ,

A good mobile phone for internet browsing and blogging with nice camera?

Title says it. I want to know what mobile phone is good for internet browsing, perfect for blogging and got good camera. By the way, I live in Indonesia, just so you know.

my sister got the blackberry curve & it works pretty good for internet & pictures

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Posted by mark - July 20, 2014 at 3:54 pm

Categories: Blogging   Tags: , , , , ,

Speeding Up in a Slowdown: Attracting More Advertiser Spend

Christian Ashlock, an AdSense Optimization team manager at Google shares tips to help publishers attract more advertiser spend. Speeding Up in a Slowdown is a five-week educational series about speeding up your online publishing business in a slowdown. Each Thursday from mid June – mid July 2009 we’ll share tips about using AdSense and other Google products, as well as general online publishing advice, that you can apply to your business today. Follow the campaign at google.com/ads/speedingup.

Duration : 0:2:58

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Posted by mark - July 19, 2014 at 2:30 pm

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Publish a Searchable Online Database in 6 Minutes

This video tutorial will show you step-by-step how to create a searchable online database and deploy it to your website in just 6 minutes!

Learn how to create online databases and web applications such as CRM, real estate listings, support ticket systems, bug tracking, marketing apps, product listings, online ordering, and more!

See how to use Caspio’s online database platform to build web applications, web forms, and searchable databases. Import data tables from Microsoft Access, Microsoft Excel, CSV, TXT or XML and publish apps directly on your website without programming.

Sign up for a free trial of Caspio online database at http://www.caspio.com

Duration : 0:7:51

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Posted by mark - July 16, 2014 at 12:58 pm

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How to Become a Freelance Writer : How to Find Freelance Writing Jobs Online

Learn how to find writing gigs online as a professional freelance writer with expert freelancing advice in this free job skills video clip.

Expert: Rebecca Sato
Contact: www.zenlife.net
Bio: Rebecca Sato has been a science and health researcher for the past few years. Her goal is to teach people to live a long and healthy life.
Filmmaker: joseph wilkins

Duration : 0:2:12

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Posted by mark - July 13, 2014 at 11:59 am

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