Archive for May, 2010

SEO For Blogs Part 6 – Everything You Need To Know About Off Page Optimization

Ok, now that you know everything you need to know for on page optimization for seo for your blogs, it’s time to look at the other side… the off page optimization side…

And that’s what David Jenyns gets into today…

There are some really clever and powerful tips inside today’s video… and they’re all really simple to implement as well!

Talk soon!

Gideon Shalwick

Duration : 0:9:44

Read more…

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Posted by mark - May 24, 2010 at 3:44 pm

Categories: Blogging   Tags: , , , , ,

Easy Ways to Test Your Book’s Potential Before Writing & Publishing

There are two extremes of niche book writing. On one end of the spectrum are the could-be authors. They come up with idea, but procrastinate and make excuses for never completing (or usually even starting) their manuscript. On the other end of the spectrum are the have-to-be authors. These writers blindly rush into their book project without ever taking the proper steps to ensure their manuscript will be well received.

The most successful authors reside right in the middle of this scale. They actively research the viability of their book. They take the time to find out what resources are available, and how they can gain access to those assets. If these authors’ due diligence suggests their book ideas are not be practical, they move on and search for a better project. But if their idea is sound and they have the proper resources, they go for it.

Here are some suggestions for you to put to use when you put your ideas to the test:

  1. Start thinking of chapters. Before you can start researching for your book, you need to know what you need to find. It’s a good idea to sit down and write out a list of chapters. This will help you get an idea for the amount of information your book will contain, and give you some structure as you move forward.

  1. Find sources for research. Even if you are writing your own autobiography, you may not remember all of the details needed to fully describe your life. It’s very important for all authors to know early into their writing where they can go to gather any information they’re going to need. No one wants to get half done with their book and be unable to finish because they can’t find the information they need.

  1. Know whom can/will help. No matter what your book is about, you’re going to need some help somewhere along the line. Even fiction writers must take the time to talk to people who can give them valuable information to improve their stories. It is worth taking some time to write out a list of the people who could help make your book successful. Contact these people as soon as possible to be certain they will help you.

  1. Consider artwork. Think about whether or not your book needs photographs or illustrations that you are unable to provide on your own. Contact any libraries, museums, clubs, groups, artists, or whoever might be able to help. Respectfully ask what it would take to be allowed to use their art in your book. If you have to have the artwork, you need to know for sure you can get your hands on it and that you have permission to use it.

  1. Ask around. Don’t be too shy to talk about your book. Ask your friends and family what they think about it. Ask local bookstores if they think the book will sell.

  1. Research your competition. Visit area bookstores to find out what books you will be competing against. If your topic is very similar to one that has already been produced, start thinking about how you will make your book better.

Danny Stooksbury

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Posted by mark - May 22, 2010 at 1:44 am

Categories: Book Publishing   Tags:

Online Marketing Also Referred to as Web Marketing, Online Marketing, or Emarketing, is the Marketing of Products or Services Over the Internet

Internet Marketing also called as Online Marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
Online marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.
Internet marketing as of 2007 is growing faster than other types of media. Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media—through the use of web analytics for instance—Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the Internet affects in-store sales) rather than siloing each advertising medium. The effects of multichannel marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.



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Posted by mark - May 19, 2010 at 2:14 am

Categories: Online Publishing   Tags:

Would a book publishing company look at a 15 year old work?

I have a friend that has a good book written and a small fan base in her school, but she wants to get officially published at one point. She hopes that she can send it in to some agencies or something this summer but has a few doubts because of her age.

She should join a writer’s group and practice her craft. After she has been critiqued a few times, her writing will improve.

Then she can look into Writer’s Market. It tells how to submit your work and to who she should send it.

I also gave you links for teen writing contests.

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Posted by mark - May 8, 2010 at 3:30 pm

Categories: Book Publishing   Tags: , , , , , , ,